Apple & Google Wallet Integration for Salesforce Marketing Cloud
Deliver dynamic wallet passes through Journey Builder to increase engagement, retention, and real-time customer interaction.
MOBILE WALLET FOR MARKETING CLOUD
Loyalty
Rewards
Coupons
Memberships
Events
Offers
A persistent engagement channel that lives beyond the inbox and updates in real time.
The problem.
Marketing Cloud excels at email and SMS, but lacks a persistent, high-visibility engagement channel. That leaves many teams dependent on channels that can be easy to miss once the initial message is sent.
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Even strong programs face inbox competition, making it difficult for important messages to consistently surface.
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Once a send goes out, brands often lose prominence unless they send again, which can create fatigue and lower performance.
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Without a durable mobile presence, loyalty, offer, and status communications lose value the moment they slip out of view.
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Teams need a channel that can stay current as customer behavior changes, not one that depends entirely on repeated sends.
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When updates are hard to surface at the right time, valuable communications get overlooked and retention suffers.
The solution.
We integrate Apple Wallet and Google Wallet directly into Marketing Cloud, enabling you to deliver dynamic mobile passes as part of your customer journeys.
How it works.
1. Generate wallet passes
Generate wallet passes using customer data already available in Marketing Cloud for a connected, personalized experience.
2. Deliver via Journey Builder
Deliver passes via email or SMS inside Journey Builder so wallet becomes part of your existing orchestration strategy.
3. Save to Apple or Google Wallet
Store passes directly in Apple Wallet or Google Wallet, creating a persistent customer touchpoint on the device.
4. Update dynamically
Update passes in real time with new offers, points, or status changes triggered by behavior, location, or lifecycle stage.
Key benefits.
Wallet gives Marketing Cloud teams a more visible, durable, and actionable way to stay connected with customers after the initial send.
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Unlike email or SMS that can be buried or dismissed, wallet passes remain stored and easy to revisit whenever context matters.
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Update the pass itself instead of sending another campaign, allowing you to stay relevant without adding channel noise.
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Wallet is particularly effective for ongoing programs where customers benefit from a standing connection to points, perks, or membership status.
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Because updates can reflect behavior, location, and lifecycle stage, wallet supports more dynamic journey experiences over time.
Higher engagement than email
Wallet passes are visible, persistent, and frequently opened, giving your message more opportunities to be seen.
Real-time updates
Push new offers or information without sending another message, reducing channel fatigue while staying timely.
Higher engagement than email
Wallet passes are visible, persistent, and frequently opened, giving your message more opportunities to be seen.
Real-time updates
Push new offers or information without sending another message, reducing channel fatigue while staying timely.
Use cases.
Wallet is especially effective when you need a branded asset that customers keep, revisit, and rely on over time.
Loyalty programs and rewards tracking
Keep point balances, offers, and loyalty status accessible in a format customers can check again and again.
Membership and VIP programs
Give members a persistent pass for perks, tiers, and identity that can evolve as their relationship with your brand grows.
Event tickets and registrations
Deliver wallet-based access and keep attendees informed with real-time updates tied to schedules, entry, or logistics.
Promotions, coupons, and offers
Move promotional content into a more durable mobile experience that can change based on timing, location, or behavior.
Who it’s for.
This approach fits teams that want more than one-off campaign delivery and are looking to add a stronger retention channel to Marketing Cloud.
Marketing teams using Journey Builder
Great for teams that want wallet to sit naturally alongside email and SMS within orchestrated customer journeys.
Brands focused on retention and loyalty
Especially valuable for organizations that rely on repeat engagement, ongoing offers, and customer lifetime value.
Organizations going beyond email and SMS
Ideal for brands that want a more visible, persistent touchpoint without abandoning their current Marketing Cloud setup.
Teams wanting a durable engagement channel
A strong fit for marketers who need messages, perks, or status updates to remain easy to access after the original delivery.
Book a Demo.
See how mobile wallet can extend your Marketing Cloud journeys and drive deeper engagement.