Pintail Pixel by Avagate: Behavior-Driven Customer Data Enrichment

Cut the guesswork. Capture customer intent from searches, form fills, abandoned interactions, and journey behavior, then turn those signals into smarter personalization, reporting, and activation across your marketing stack.

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Tracking

Profiles

Journeys

Ads

Activation

ROI

BigQuery

Looker

Gather, unify, and activate customer learnings across every interaction.

Why data enrichment matters.

Customers reveal intent constantly through searches, abandoned carts, form fills, booking preferences, and product exploration. Without a connected enrichment layer, those signals stay fragmented, underused, and difficult to activate across channels.

Enhanced remarketing

Reach customers who searched for trips, hotels, or rentals but didn’t complete bookings.

Audience segmentation

Identify high-value segments, such as frequent travelers or users with high search activity.

Cart abandonment follow-up

Re-engage users who abandoned a join, renew, or purchase process.

Personalized campaigns

Use behavioral data to deliver location-specific content that matches individual preferences.

How it works.

Pintail connects front-end behavior, cloud data infrastructure, reporting, and downstream activation tools into a cleaner workflow for customer engagement.

01

Loyalty programs and rewards tracking

Keep point balances, offers, and loyalty status accessible in a format customers can check again and again.

02

Capture and organize behavioral data

Pintail captures customer interactions and sends the data to BigQuery, where it is organized for reporting, analysis, and integration with your engagement systems.

03

Activate enriched profiles

Enriched customer data is sent to the platforms your team already uses so you can power more personalized interactions across agents, journeys, and remarketing campaigns.

Features overview.

Pintail turns on-site intent into activation-ready data, creating a bridge from behavior to personalized engagement.

Capture search queries and form fills

Collect intent signals from booking forms, search fields, checkboxes, filters, and other nuanced interactions.

Connect data and enrich profiles

Attach behavioral signals to customer records so teams can understand preferences, destinations, products, and timing.

Personalize remarketing campaigns

Create targeted campaign content based on abandoned searches, incomplete flows, travel preferences, or product interest.

Build insightful reporting

Use reporting on search trends, abandoned items, and conversions to refine marketing strategies over time.

Who it’s for.

This approach fits teams that want more than one-off campaign delivery and are looking to add a stronger retention channel to Marketing Cloud.

Marketing teams using Journey Builder

Great for teams that want wallet to sit naturally alongside email and SMS within orchestrated customer journeys.

Brands focused on retention and loyalty

Especially valuable for organizations that rely on repeat engagement, ongoing offers, and customer lifetime value.

Organizations going beyond email and SMS

Ideal for brands that want a more visible, persistent touchpoint without abandoning their current Marketing Cloud setup.

Teams wanting a durable engagement channel

A strong fit for marketers who need messages, perks, or status updates to remain easy to access after the original delivery.

Key benefits.

Wallet gives Marketing Cloud teams a more visible, durable, and actionable way to stay connected with customers after the initial send.

  • Unlike email or SMS that can be buried or dismissed, wallet passes remain stored and easy to revisit whenever context matters.

  • Update the pass itself instead of sending another campaign, allowing you to stay relevant without adding channel noise.

  • Wallet is particularly effective for ongoing programs where customers benefit from a standing connection to points, perks, or membership status.

  • Because updates can reflect behavior, location, and lifecycle stage, wallet supports more dynamic journey experiences over time.

Use cases.

Pintail is built for the moments where customer behavior shows intent, but the customer has not yet converted.

Join flow abandoned cart campaigns

Capture abandonment after a configurable inactivity window, such as 10 minutes, then trigger hourly or daily messaging with content based on cart details.

Turning form fills into conversions

Capture nuanced booking interactions, including checkboxes, car type, add-ons, pickup preferences, and preferred booking windows.

Cross-sell opportunities

Suggest relevant products, such as travel insurance or car rentals, based on previous customer searches or purchases.

Enhanced customer service

Equip agents with customer behavior insights that make service interactions smoother, more informed, and more personalized.

Next steps.

Pintail captures and enriches customer data at every interaction, helping teams turn intent into action, tailor offers, recover abandoned interactions, and enhance customer experiences.

  • Deploy on homepage, landing pages, search forms, results pages, and confirmation pages.

  • Connect Pintail data into your existing marketing, analytics, and customer engagement ecosystem.

  • Analyze collected data and build the key reports needed to understand behavior, abandonment, and conversion opportunities.

  • Identify actionable insights, growth areas, and the highest-value customer behaviors to activate.

  • Develop targeted email content, remarketing logic, and engagement assets that move customers toward conversion.

Request a Demo.

See how Pintail Pixel by Avagate can capture customer intent, enrich profiles, and power more personalized engagement across your marketing stack.

Request a Demo
Request a Demo